Video. Audio. All Platforms.
Your content creation engine.
Video
By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
59% of executives say they would rather watch a video than read text. (Wordstream)
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
72% of customers would rather learn about a product or service by way of video. (HubSpot)
These are just a handful of stats you'll find online about the future of video. If you do a google search, you'll find more.
59% of executives say they would rather watch a video than read text. (Wordstream)
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
72% of customers would rather learn about a product or service by way of video. (HubSpot)
These are just a handful of stats you'll find online about the future of video. If you do a google search, you'll find more.
The Problem
"Where's that video we commissioned last FY?" - probably you.
The big case study video, or what Google calls “hero” content is what brands are typically used to making.
These videos are expensive and time consuming to make, and company's make only handful of them a year.
Once released, they quickly float down the stream of content on the internet, out of sight, and eventually, down into some obscure location your company's storage.
Sound familiar?
The big case study video, or what Google calls “hero” content is what brands are typically used to making.
These videos are expensive and time consuming to make, and company's make only handful of them a year.
Once released, they quickly float down the stream of content on the internet, out of sight, and eventually, down into some obscure location your company's storage.
Sound familiar?
In today’s market, brands need to be seen as thought leaders, and connect with their audiences.
To do this, they need to be releasing a lot of content, on multiple platforms.
This is what audiences are expecting - an "always-on" form of media.
To do this, they need to be releasing a lot of content, on multiple platforms.
This is what audiences are expecting - an "always-on" form of media.
A content creation engine: as a service
Popup Podcast is a subscription based service where you get everything you need to create and release content continuously.
We provide the content plan, the expensive gear, and the editing services for you to hit a regular release schedule.
This is what google calls "hub" or "help" content.
You can still make your big case study videos, but in between those, you release hub/help content.
The best part is, it's cheaper and faster to make.
We provide the content plan, the expensive gear, and the editing services for you to hit a regular release schedule.
This is what google calls "hub" or "help" content.
You can still make your big case study videos, but in between those, you release hub/help content.
The best part is, it's cheaper and faster to make.
How it works
1. Consult - we provide a consult session to plan your content strategy and come up with a content calendar
2. Capture - we come in with our gear, and spend a day to capture content - frequency depends on plan
3. Edit - we create a long form version of your content, as well as provide short teaser snippets for social media use (add-on)
2. Capture - we come in with our gear, and spend a day to capture content - frequency depends on plan
3. Edit - we create a long form version of your content, as well as provide short teaser snippets for social media use (add-on)
The equipment
We even provide the gear you need so you don't have to break the bank.
This include
This include
- microphones
- cameras
- lights
Plans
Starter
1 video/month - $1000/month
Intermediate
2 videos/month - $1500/month
Social Hero (Best ROI)
4 videos/month - $2000/month
Add-ons
$500/month
- audio podcast version
- 4 short social teaser snippets from your video
- text transcription
1 video/month - $1000/month
Intermediate
2 videos/month - $1500/month
Social Hero (Best ROI)
4 videos/month - $2000/month
Add-ons
$500/month
- audio podcast version
- 4 short social teaser snippets from your video
- text transcription